We do fine jewelry differently since 2011.
We believe gifts should be memorable and the shopping process should be easy –
without having to break the bank. Whether it’s a gift for yourself or a special someone, we are committed to making “gifting” a fun and effortless experience for everyone. That’s why we work with master jewelers who use high-quality 14k solid gold and sustainable materials to create pieces that carry meaning – and are meant to last a lifetime. Our jewelry can be comfortably worn every day, anywhere – rain or shine. Guaranteed to keep forever.
14K SOLID GOLD
We don’t want you to trash your gifts.
That’s why we only work with 14k solid gold and ethically sourced gems. Only the good stuff – no gold plating or any other fake stuff.
Our goal is to minimize waste and our carbon footprint in every aspect. We aim to collectively increase our positive impact on people and the planet through how we design our jewelry and how we operate our business.
We create limited quantities based on consumer demand. This allows us to curate fresh products while keeping our production efficient and less wasteful. Just meaningful products with a touch of personalization. No clutter.
Our vision is to encourage thoughtfulness and help
boost special moments by making “gifting” memorable and effortless for everyone. Stay tuned as we expand our selection with a dedicated team of designers.
MEET THE FOUNDER
"With family in the jewelry industry for nearly 50 years, I realized it's time to do things differently.
My story begins with my dad, Mark, who I believe I got my somewhat outgoing personality from. He also happens to be a genius jeweler who has taught me the trade over the years. As for my mom, well, she is my sweet cup of coffee that wakes me up every now and then. My dosage of serious.
I always found fine jewelry markups to be INSANE. I later learned that it doesn't have to be that way and it can actually be more affordable.
I created a secret recipe for crazy-good prices..."
Super fast delivery and great product! Thanks again!
Love love my emerald earrings! Very lucky to have emerald as my birthstone. It was the perfect gift to myself. Thank you for great quality and price!
Purchased these for my daughter as a birthday gift. Not easy shopping for a teenager but thankfully she loved these earrings!
I was looking for bands to fit around a specific shaped ring and this was so perfect I got two of them. One for my wedding band and the other an anniversary band from my husband. I couldn’t be happier with how they all look together!
very nice and lovely packaging
My daughter loves her necklace. It was the perfect gift for her 15th birthday. It's beautiful and dainty enough to wear every day. Thanks!
A very dainty, but sturdy, ring. Exactly what I was looking for.
The earrings are beautiful. Thanks! Carol
As expected - worth the price.
The necklace is beautiful and exactly what I wanted!
Fast shipping, love these dainty earrings!
The ring is beautiful! It will be my wedding band so I haven’t worn it yet but I can’t wait. It’s rounded and shiny. The size is perfect. It arrived within 5 days of ordering!
These studs are great! Lovely and exactly what I was looking for. Thanks for a great second order!
Love love love these! Beautiful and dainty - just the size I was looking for!
super cute! i actually used this as a nose stud, just bent the earring post into an L shape and it works great. good quality, arrived quickly, would buy from again!